Digital Business Hub http://digitalbusinesshub.com Improve Efficiency | Increase Profits Mon, 16 Apr 2012 12:35:29 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Simplicity is the key successful online tansactions http://digitalbusinesshub.com/simplicity-is-the-key-successful-online-tansactions/ http://digitalbusinesshub.com/simplicity-is-the-key-successful-online-tansactions/#comments Tue, 24 Jan 2012 12:19:16 +0000 calvin http://digitalbusinesshub.com/?p=117 Have you ever stopped to think where your eCommerce site falls down? Do you know where you’re losing most of your customers? Do you wish your website would deliver more leads?

The key to successful online transactions is simple — or more specifically, simplicity. Removing unnecessary complexity is the single biggest thing you can do to improve the conversion rate of your site — and improving conversion is the most effective way to boost the performance of your online business.

Google has put together a great little video illustrating where a lot of eCommerce sites get it oh so wrong.

Would you buy a loaf of bread under these conditions?

The example focusses on eCommerce, but the lesson of keeping things simple, of eliminating complexity and allowing users to accomplish their goals as easily and quickly as possible, apply to all online businesses.

Is there something you could do to make your site easier to use, to streamline the transaction process?

]]> http://digitalbusinesshub.com/simplicity-is-the-key-successful-online-tansactions/feed/ 0 Email Marketing http://digitalbusinesshub.com/email-marketing/ http://digitalbusinesshub.com/email-marketing/#comments Thu, 19 Jan 2012 17:02:35 +0000 calvin http://digitalbusinesshub.com/?p=83 Email marketing is still a critical component in your digital marketing success. It’s a crucial channel for keeping in contact with existing customers, building lists of potential customers and promoting your products and services.

Email marketing

]]> http://digitalbusinesshub.com/email-marketing/feed/ 0 Web Analytics http://digitalbusinesshub.com/web-analytics/ http://digitalbusinesshub.com/web-analytics/#comments Thu, 19 Jan 2012 16:46:29 +0000 calvin http://digitalbusinesshub.com/?p=81 Web analytics… and specifically Google Analytics… helps give you insight into how effectively your digital marketing strategy is working. By measuring real data provided by real customers you can see what’s working and what’s not for your digital business, and change things accordingly.

Web analytics

]]> http://digitalbusinesshub.com/web-analytics/feed/ 0 Social Media Marketing http://digitalbusinesshub.com/social-media-marketing/ http://digitalbusinesshub.com/social-media-marketing/#comments Thu, 19 Jan 2012 16:39:45 +0000 calvin http://digitalbusinesshub.com/?p=77 Social media marketing is a great way to get to know your core audience better, to understand what they want from your digital business, and to build enduring, mutually rewarding relationships with them.

Social media

]]> http://digitalbusinesshub.com/social-media-marketing/feed/ 0 Search Engine Marketing http://digitalbusinesshub.com/search-engine-marketing/ http://digitalbusinesshub.com/search-engine-marketing/#comments Thu, 19 Jan 2012 15:10:51 +0000 calvin http://digitalbusinesshub.com/?p=74 Search Engine Marketing will help you tap in to the incredible power of search engines to drive targeted, pre-qualified traffic to your website.

Search engine marketing

]]> http://digitalbusinesshub.com/search-engine-marketing/feed/ 0 Building a website http://digitalbusinesshub.com/building-a-website/ http://digitalbusinesshub.com/building-a-website/#comments Thu, 19 Jan 2012 14:45:39 +0000 calvin http://digitalbusinesshub.com/?p=67 Building a website is one of the most important components of your digital business. Your website will become the hub of your digital world. It is the place where the actual digital business — the interaction that will dictate your online business success will happen.

Your website is the most valuable piece of online real estate you own. Get it right, and it could be the most valuable piece of real estate you own: period!

Creating your website

]]> http://digitalbusinesshub.com/building-a-website/feed/ 1 Digital Marketing Strategy http://digitalbusinesshub.com/digital-marketing-strategy/ http://digitalbusinesshub.com/digital-marketing-strategy/#comments Thu, 19 Jan 2012 14:40:58 +0000 calvin http://digitalbusinesshub.com/?p=64 Before you can start your actually marketing your digital business online, it makes sense to understand where you are, where you want to be, and how you plan to get there.

Digital marketing strategy

]]> http://digitalbusinesshub.com/digital-marketing-strategy/feed/ 0 Digital Communications Wrap Up http://digitalbusinesshub.com/digital-communications-wrap-up/ http://digitalbusinesshub.com/digital-communications-wrap-up/#comments Thu, 19 Jan 2012 14:31:45 +0000 Alfie http://digitalbusinesshub.com/?p=52 This final set of slides reviews key technologies in the conferencing and collaboration (C&C) space.  There are also exercises/workshops relating to the integration of C&C into organisation processes and culture.

 

 

Digital Business: Communication and Collaboration Wrap-up

]]> http://digitalbusinesshub.com/digital-communications-wrap-up/feed/ 1 Enterprise Conferencing and Collaboration http://digitalbusinesshub.com/enterprise-conferencing-and-collaboration/ http://digitalbusinesshub.com/enterprise-conferencing-and-collaboration/#comments Thu, 19 Jan 2012 14:30:04 +0000 Alfie http://digitalbusinesshub.com/?p=47 This set of slides presents a number of technologies and issues relating to the integration and application of conferencing and collaboration (C&C) across large enterprise organisations.   Digital Business: Conferencing and Collaboration Overview

]]> http://digitalbusinesshub.com/enterprise-conferencing-and-collaboration/feed/ 0 Web Conferencing Technology http://digitalbusinesshub.com/web-conferencing-technology/ http://digitalbusinesshub.com/web-conferencing-technology/#comments Thu, 19 Jan 2012 14:28:25 +0000 Alfie http://digitalbusinesshub.com/?p=45

Explore all the features and global connectvity that Web conferencing can bring to any scale of business.  Learn about key functions available across Web conferencing platforms.  Identify new business processes and services you can deliver using Web conferencing.

 

Digital Business: Web Conferencing

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