Comments for Digital Business Hub http://digitalbusinesshub.com Improve Efficiency | Increase Profits Mon, 30 Jan 2012 15:29:51 +0000 hourly 1 http://wordpress.org/?v=3.5.1 Comment on Building a website by Alfie Keary http://digitalbusinesshub.com/building-a-website/#comment-3 Alfie Keary Mon, 30 Jan 2012 15:29:51 +0000 http://digitalbusinesshub.com/?p=67#comment-3 Been reading an article by Michael O’Brien, Head of Marketing at Celtrino, a client of Enterprise Ireland. The article “7 Ways to Improve your Internet Marketing Strategy discusses, content strategy and researching what you want to tell the customer. O’Brien says “Web content is critical to search results” and “content directs customers to next steps” on your site.

See below an extract from the article relating to where you may get a site visitor coming directly to a non-home page on your site from a Google search.

“It was imperative to us that someone coming to the site through a Google search for, say, ‘accounts payable solutions’ would have a clear call to action on the page they land on. This call to action could be a number of things, such as ‘email us’, ‘call us’, or ‘download a whitepaper’. Essentially, the key for us is understanding what the visitor is trying to achieve and giving them every opportunity to do so.” Michael O’Brien

I got this article from Enterprise Ireland in an email with no direct link. If you really want this I will forward the email.

Alfie.

]]> Comment on Digital Communications Wrap Up by Alfie http://digitalbusinesshub.com/digital-communications-wrap-up/#comment-2 Alfie Tue, 24 Jan 2012 15:18:47 +0000 http://digitalbusinesshub.com/?p=52#comment-2 This is a test post from Alfie

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