Sales Enablement Metrics for SaaS Businesses

I’m privileged to lead sales enablement for HubSpot out of EMEA and as part of my role I get to set the direction, goals and KPIs of the team. Helping our rapidly expanding sales team in Dublin, Ireland to succeed is challenging, rewarding and lots of fun. But...

SaaS Companies Must Invest in Building Their Brand

In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of...

Five Product Lessons from Intercom

A couple of weeks ago I attended the European finale of Inside Intercom – the product event that will visit 12 cities around the globe. As its name suggests, the event, which is packed full of product lessons is organised by Intercom, a rapidly growing US...