Advocacy Marketing Strategies to Scale your SaaS

  “The best companies understand the compounding power of growth from their existing customer base through expanded use and customer advocacy and don’t leave those important growth levers up to chance.” Lincoln Murphy, Customer Success Evangelist at Sixteen Ventures...

Importance of Content in SaaS Startups Growth

A survey by the Content Marketing Institute found that 88% of B2B companies are using content as a part of their marketing strategy. Why, you wonder? Because content is king and good content always leaves a positive impact on users! Content helps improve customer and...

There’s Only Three Levers to Grow a SaaS Business

I’m fascinated by the software as a service (SaaS) business model and how it’s enabling a new breed of company to build innovative products, create categories, rewrite go-to-market playbooks and achieve unprecedented growth. While building and launching a product is...